ABOUT US

The DCi Mission

To help Buyers and Sellers communicate more effectively through visual, voice, data and knowledge technologies.

DCi CORPORATE

With over 25 years of experience in the automotive aftermarket, DCi has become the leader in business-to-business communications solutions, for manufacturers marketing through the aftermarket’s complex distribution channels.

Each service integrates with the customer’s internal processes and marketing strategies to provide seamless enhancements to their communications mix.

PRINT MEDIA DIVISION

This division was the basis of the original company. Founded over 25 years ago, we enabled manufacturers to move catalogs, price sheets and other printed collateral materials, in an expedient, cost-effective manner, from the creative-desktop environment to the parts store catalog rack or the product procurement division of a chain store. This led us into the printing business, which today is a large part of this division’s business, as we help manufacturers cut printing costs and turnaround time. A business-to-business database links various warehouse distributor, jobber/dealer and retail outlet customer records. Then, through a specially designed “dupes removed” process, we arrive at a net, “no waste” distribution list.

Print Media Division services include:

• MailServ^® - materials distribution to jobbers, WDs, buyers, etc.
• BulkServ^SM – bulk distribution services of printed materials
• CatalogRack Today publication – performance and accessory-focused publication for resellers/jobbers, retailers and wholesalers

TELEMEDIA/INTERNET DIVISION

When interactive voice response telephony technologies were first introduced, DCi set about to develop its Telemedia/Internet Division. DCi’s Telemedia service helps manufacturers link consumers to local retail outlets through its DealerQuik^SM Local Dealer Toll-Free Telephone Networks. Specialty automotive manufacturers like Edelbrock, Warn, Dee Zee and Lund are just a few of the aftermarket brands using DealerQuik Networks. This service also helps manufacturers measure media effectiveness, with various reports tracking each call.

i-DealerQuik^SM, a companion service, integrates the Local Dealer Look-Up process with the manufacturer’s website. In addition, it turns the process into a 1-on-1 marketing tool by including an opt-in mail and e-mail consumer database. Recognizing that manufacturers in other industries could use these solutions, a special sales group now provides telephony solutions for non-automotive manufacturers, TV show producers and magazine publishers.

ELECTRONIC CATALOGING DIVISION

DCi established its Electronic Cataloging Division in 1997 as a result of its involvement in setting industry standards. This division’s services allow performance and accessory parts manufacturers to service all facets of their distribution channels’ electronic cataloging needs.

ALL-Channels^SM Electronic Catalog
The division’s cornerstone service is its Enter Once Service EVERYBODY! ALL-Channels^SM electronic catalog. ALL-Channels gives a manufacturer a universally applicable cataloging database and allows the manufacturer to provide electronic cataloging data to any of the e-cat networks used throughout the automotive aftermarket. Additionally, the ALL-Channels electronic catalog powers the DCi cataloging applications mentioned below.

i-WebCat^SM For the Manufacturer’s Website
iWebCat 2.0, a newly enhanced service, allows a manufacturer with an ALL-Channels electronic catalog to have an automatically-updated interactive electronic catalog on their consumer website. Consumers can easily and quickly find exactly which of the manufacturer’s products fit their vehicle.

CatalogRack.com^SM Service Group 
A third service group, designed for the distribution channel under the CatalogRack.com name, is provided over the Internet and allows electronic catalogs to be updated every 24 hours. This enables any salesperson to become an instant expert at selling several hundred thousand performance and accessory items, through the use of electronic cataloging, replacing the need for paper catalogs as the primary reference tool.

PIES Data Farm^SM and PWA LoadSheetData.com^SM—
This fourth service focuses on the development and distribution of industry standard formatted and validated data used for purchasing, pricing and part number related sales transactions. The PIES Data Farm is the manufacturer’s repository for the validated ZERO DEFECT data fields most commonly associated with the paper price sheet world. PWA LoadSheetData.com is a joint industry initiative between the Performance Warehouse Association (PWA) and DCi that provides an easy-to-use interface for accessing the manufacturer’s data in the Data Farm. The service allows quick and easy creation of the hundreds of custom new item set-up sheets used by thousands of customers.

eTailer DataFlow^SM
An electronic catalog data management solution for retail websites, delivering a monthly, and customizable, raw data feed to the eTailer’s web server. And the data attributes allow for Intelligent Parts Search. It’s a closed-loop solution, with no product information maintenance required.

eTailer WebCat^SM  
eTailer WebCat provides the industry’s most complete and up-to-date product information, in a plug and play electronic catalog seamlessly integrated in a manufacturer’s existing website, complete with shopping cart and built-in Intelligent Parts Search. No product information maintenance is required.