CATALOGRACK TODAY PUBLICATION

DIRECTLY TARGETED TO COUNTERMEN AND SALESPEOPLE SELLING PEFORMANCE PARTS
& ACCESSORIES

DCi’s CatalogRack Today publication is specifically designed to put the latest news from performance parts and accessories manufacturers into the hands of countermen and salespeople selling those parts. And because not all dealers, stores and shops sell the same things, we’ve targeted the outlets that are guaranteed to sell performance parts and accessories.

The CatalogRack Today publication provides manufacturers with four ways to deliver customized and timely news to countermen. And, special sections appear every month that feature up-to-the-minute information on manufacturers price sheets, plus a complete listing of WD sources for performance parts information you won’t find in other publications.

COUNTERMAN INFOPAGES^SM
DCi’s Counterman InfoPages are undoubtedly the most cost-effective way to share your message directly with wholesale and retail sellers of your products. Specially tabbed, 2-page spreads give you the forum to discuss new products and highlight specific product features - all the details salespeople need to know in order to sell your products. You can also recap advantage and benefit information about your existing products. Additionally, you can offer technical, installation and merchandising tips and answer commonly asked questions in detail. We make it a snap, with easy-to-follow layout templates and copywriting guidelines.

FULL PAGE TRADE ADS
Already have a full-page trade ad? You can place your existing ad or a new one in the Today publications. Its just another great way to get your message to those who count.

JOBBER “WHERE TO BUY^®” YELLOW PAGES
As a DCi exclusive, the Jobber Where to Buy Yellow Pages give the jobber or dealer a complete industry line-card of the WD sources for the leading performance parts line, complete with who-carries-what, city and state and phone number.

FREE BENEFIT: KEYBUYER “HEADS UP” ALERT
When manufacturers feature new part numbers in their Counterman InfoPages^SM, DCi will fax a complete list of featured products, part numbers and pricing to their key WD/Distributors. The “Heads Up” fax is guaranteed to arrive well in advance of the MailServ mailing date for Counterman Info Pages. This innovative service ensures that WDs will have new and promoted part numbers in the system, and products in stock, before the counterman tries to sell them.

CatalogRack TODAY Ad Rates, Schedules and Specifications

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