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DealerQuik
TELL POTENTIAL CUSTOMERS WHERE TO BUY YOUR PRODUCTS PLUS MEASURE YOUR MARKETING PROGRAMS
DealerQuikSM DELIVERS READY-TO-BUY CUSTOMERS
DealerQuik, from DCi, turns your national advertising into the most effective way to drive consumer sales at your dealers* and retail outlets with a designated toll-free phone number program that tells your shoppers where to buy your products. And what's even better, you can measure which ads (print, radio or television) result in the highest number of responses! You receive your own DealerQuik toll-free phone number to use in your advertising or can connect an existing number to our system your choice.
- Your DealerQuik toll-free phone number delivers a customized, recorded message to the caller while automatically identifying the closest dealer.
- Upon locating the closest dealer, your DealerQuik system can either speak back the dealers phone number or better yet, transfer the caller directly to the dealer.
- The dealer, when answering the call, hears a VoiceAheadSM announcement letting them know a customer is on the line inquiring about your product.
- Your shoppers can now find out more about your products, availability, cost and local store hours from local store personnel.
DealerQuik TRACKS ADVERTISING EFFECTIVENESS
As an added option to your DealerQuik toll-free phone number, MediaTrackSM extension codes can be added to the toll-free number to enable you to:
- Track the magazine or media that generated the phone call, as well as
- Track the unique ad message or offer presented in the ad.
Up to 99 separate media can be tracked, whether by publication or media market. Add to that, 99 more unique indicators that can track specific messages, products, promotional offers, even graphic treatments. Weekly reports let you know how many calls were placed to retail establishments, and monthly reports let you know which media placements generated the greatest response.
i-BaseSM
DCi’s i-Base service is included with your DealerQuik program. i-Base is an Internet-accessible database of your dealer network. It enables authorized personnel or Manufacturer’s Reps to update, add or delete dealer information. That means your dealer database can be kept up-to-date at all times and that your DealerQuik referral system always directs shoppers to the most appropriate retail source. DCi continuously tracks any changes in area codes & prefixes and automatically updates your i-Base database. So, you are always viewing & using the most up-to-date national information.
DealerQuik REPORTS
A variety of additional DealerQuik reports provide you with valuable information that allow you to maximize the effectiveness of your referral program and advertising budgets. Six different summaries give you the information you need to stay on top of closing your sales loop.
*Includes jobbers, dealers, retailers, retail outlets, e-Tailers, installers and mail order
DealerQuik OPTIONS PROVIDE ADDITIONAL SALES & MARKETING TOOLS
You can further enhance your DealerQuik program with more services. You can provide more consumer service options as well as gather more information from their inquiries. These additional options can make your marketing and sales efforts stronger than ever, for both your consumer and trade customers.
- DealerQuik ReplyMailSM - Allows consumer callers to request free literature and catalogs 24 hours a day, 7 days a week. Names and addresses are captured, converted to text and electronically forwarded to your literature fulfillment desk.
- FaxBackSM - Allows consumers to request that product information be faxed to them immediately. They key in their fax number and automatically receive the information they requested.
- Language of Choice Selections - DealerQuik’s Language of Choice option allows a DealerQuik Network caller to hear your messages in the language they select.
WHY DO YOU NEED DealerQuik?
DealerQuik offers advantages that help grow your sales and ensure greater consumer satisfaction.
- Prospective customers get immediate answers to their questions directly from the local dealer with a greater chance of closing an immediate sale.
- Prospective customers can get answers during evenings and weekends, when retail outlets are open and when consumers shop! This easily doubles the number of hours that consumers can get more information about your products.
- Local dealers' phone numbers are presented on a rotating basis, satisfying the need to give your dealers equal exposure.
- If there is not a dealer in the consumer's vicinity, a special message can direct the shopper to alternative resellers, such as mail-order/catalog firms or Internet e-commerce sites - whatever resources help you close the sale.
- While your shoppers are on the phone, they can request immediate information via fax or request additional literature.
- And, if you are selling to markets speaking varied languages, a DealerQuik "Language of Choice" option is available.
ADDITIONAL QUESTIONS ANSWERED
Q. When consumers call the DealerQuik toll-free number, how is their location identified?
A. The DealerQuik Network uses GeoDataSM technology to immediately identify the caller's latitude/longitude, and then locate the closest dealer to those coordinates, enabling seamless service throughout the United States and Canada.
Q. What if there is more than one dealer in an area?
A. DealerQuik Network calls are routed to the dealer located closest to the caller's latitude/longitude. When more than one dealer is in the same area, the Network's LogicOrderSM technology automatically allocates calls to dealers in a logical 1, 2, 3 order. All dealers are guaranteed to receive their fair share of potential customers, and LogicOrder tracks the number of calls to each dealer.
Q. What happens if there is not a dealer in the area?
A. You may decide what message you want the consumer to receive at this point. Typically, consumers are directed to mail order/catalog suppliers, so you don't miss the sale. The call can also be routed back to your own customer service department.
Q. Who decides what the message is and how it is handled?
A. You decide exactly what message you want your shopper to hear, and we handle the rest of the process and submit for your approval. We can also work to tie your current advertising themes into your messages
Q. What happens when the dealer's line is busy or the consumer calls when the dealer is closed?
A. The caller is given an appropriate message and the dealer's phone number. The caller is then asked to call back later or when the dealer is open.
Q. What is InfoScrubSM?
A. InfoScrub is a series of content management filters that are used to verify the quality of your dealer list. All phone numbers are cross-matched with area codes to ensure that the most current area codes are used. In addition, a search is conducted for missing street addresses which are required when directing a consumer to a physical store location. InfoScrub Reports are sent to you so that you may update your phone number files and/or supply the appropriate street addresses for your dealers.
Q. How do I budget for DealerQuik?
A. There is a one-time set up fee, regardless of the size of your dealer referral list. The fee also includes customized voice recordings, set-up and testing. The ongoing monthly administration fee is a flat rate. The only variable is the number of consumers who will call the DealerQuik Network, and this will of course vary with the number of ads placed, media used and offers presented. We can provide a Service Quote and let you know what those costs will be.
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