About

Direct Communications, Inc. (DCi), Now In Our Third Decade “Connecting Buyers and Sellers” in the Automotive Aftermarket.

DCi has become the leader in business-to-business communications solutions “connecting buyers and sellers.” We have solutions for manufacturers marketing through the aftermarket’s complex distribution channels, for distributors competing in a rapidly-changing world and for independent retailers wanting to expand their sales.

Electronic Cataloging

Since 1997 DCi has been the leader in electronic cataloging in the automotive aftermarket. In fact, DCi helped establish many of the industry data standards as well as the proprietary data standards used by many major resellers. Today DCi delivers product data and enhanced product content to every channel of distribution, reaching thousands of resellers and millions of consumers. DCi has solutions to help manufacturers, distributors and independent retailers sell online using enhanced product content to drive turnkey online stores

CatalogRack.com

This free industry service, made available to qualified reseller outlets, is the modern replacement for the paper catalog rack on the sales counter. Used by thousands of aftermarket resellers to answer consumer questions on the sales counter, instantly look up product information and locate inventory in real-time.

eStore Services

DCi has made it easier than ever for retailers to open their own online store. No longer are teams of programmers or web designers needed, through our eStore Pro & eStore Local services we provide complete turnkey website solutions to help retailers sell online nationally or promote the products they carry locally.

Telemedia

When interactive voice response telephony technologies were first introduced, DCi developed telemedia services. DCi helps manufacturers link consumers to local retail outlets through its DealerQuikSM service. Specialty automotive manufacturers like Bushwacker, Holley, Superchips & Leer are just a few of the aftermarket brands using DealerQuik. This service also helps manufacturers measure media effectiveness, with various reports tracking each call. i-DealerQuikSM, a companion service, integrates a look-up process with the manufacturer’s website. In addition, it turns the process into a 1-on-1 marketing tool by including an opt-in mail and e-mail consumer database. Recognizing that manufacturers in other industries could use these solutions, a special sales group now provides telephony solutions for non-automotive manufacturers, TV show producers and magazine publishers.

DCi Print & Direct Marketing:

To learn more go to Print Info.