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What Products Are Shoppers Searching For?

Incredibly, 2016 is in the books!

As you know, we have thousands of users on our CatalogRack, eStore and Enterprise eB2B solutions, and everyday we compile the number of searches gathered from these sites. These search — or demand reports are available to our manufacturer customers to review activity on their own products.

We thought it would be interesting to look at the activity as a whole for our Performance & Accessories segment of the industry.

So, what have shoppers been searching this year?

Top Performance Categories Top Accessories Categories
  1. Exhaust
  2. Suspension Components
  3. Brakes
  4. Ignition
  5. Suspension Lift Kit
  6. Transmission and Transaxle – Manual
  7. Air Intakes and Components
  8. Shock and Strut
  9. Air/Fuel Delivery
  10. Engine
  1. Bumper
  2. Bull Bar/Brush Guard/Grille Guard
  3. Truck Bed Accessories
  4. Tonneau Cover
  5. Floor Mat
  6. Exterior Lighting
  7. Side Steps and Nerf Bars
  8. Towing
  9. Running Board
  10. Window and Sunroof Visors

From the map above, there are some obvious areas of high activity, but what does it look like broken down regionally? Obviously,¬†the United States is the¬†highest ranking in search volume — mostly because of where we’re based, and what vehicles we manage based from the Auto Care Association’s vehicle database (VCdb from the ACES standard).

So we’ll break the US down to main regions, splitting the larger southern states into two regions, South Eastern and South Central.

Ranking of Regions based on Search Volume
  1. Western
  2. South Eastern US
  3. South Central US
  4. Midwestern US
  5. Northeastern US

We have enough historical data so that a ranking comparison could be made between this and last year’s rankings.

Maybe next post.